In 2 centuries ago, United States set off a gold rush in this gold rush, many people flocked to eager to dig more gold, riches, but not everyone has such good fortune, at this time, some prospectors found a business opportunity, road to jump out of the gold rush, Niners turned to services. Gold Digger may not get, but the service in the gold digger who has opened up another "gold rush" of the road.
Even in this story now has a very strong reference value. If we Daydream to launch Google gold rush as a unit, then it must have the major handset manufacturers, they're gold diggers in the story. In addition to the waves outside the gold rush, and if there is a service road to riches of the gold rush it?
Lei feng's network (search for "Lei feng's network", public interest) Edit on "Daydream platform brings to the VR machine manufacturer what kind of impact" this asked a few VR machine and VR industry enterprises. From their mouths, Lei feng's network discovered that several in the "gold rush" opportunities.
Light manufacturing are not research and development is one way
When "cottage flat" factory in VR heat waves, how do they share? In this article, Web started with tablets of millions of Lei Feng Jing VR. In Shenzhen, the "factory of the world" the manufacturers naturally have operated for many years in his unique advantage--supply chain and the ability to integrate existing offline channels.
For the VR users who do not know, so they took out tens of thousands of pieces to buy a VR devices present the best suit, they must be rejected. But the price is relatively cheap VR machine, at a price of 2000-3000, will let users "rather than buying a cell phone" idea. According to what millions of border staff said, the VR machine sales of low-end devices might as well be Cardboard. In the nascent market, slightly better than the Cardboard experience thousands of VR machine not only can play a better role in the education market, and ultimately, consumers buy it.
Billion border VR's strategy in this area is along the road past their flat to produce the same, ODM routes. Focuses on the production of high quality VR equipment and road with the depth of enterprise-level customers custom equipment, rather than primarily for the ordinary consumer. Daydream optimization system level to provide a platform for their help and refer to the hardware – they can reach the Daydream platform standard. They will position itself as a hardware equipment manufacturer, not related to content development, no developer support program, are not developing location tracking technology. Study on the algorithm for if they do, may be another way, but it has not made use of its own advantages.
I believe that in Shenzhen supply chain accumulated by enterprises and channel VR million borders not a House, now on the market have begun to have VR thousand unknown brand of the past, they can use their strengths and quickly produce a VR machine. Them by virtue of their existing advantages continue to do ODM Manufacturers may be another "gold rush."
Positive is a must, but authorization is only way
As ODM manufacturers, natural design provider. This part makers mainly start-up, they tend to be no deep accumulate in the supply chain, offline channels are to be developed, but this did not prevent them from Daydream to strong waves in their own unique way of "gold rush".
Take IDEALENS for example, the author interview Daydream platform big wave hit, domestic VR machine manufacturers how to survive? Ask Dr IDEALENS CEO Song Haitao when they enter the reasons in the VR machine market, he replied, IDEALENS accumulation on the optical patent. IDEALENS realization of K1 and K2 is the accumulation of these patents. Song said a part of their business model in the future and ultimately to the ODM factory authorized, future IDEALENS goal is to do Inside. Victorias Secret iPhone 6
They also have some internal VR/AR technology is also being developed, Daydream platform wave rather than let them face the competition with mobile VR, also has more potential than a collaborative ODM manufacturer.
Another example is the Pico, Pico: Daydream on the platform with mobile VR "positive" in this exclusive interview, Pico CEO Zhou Hongwei analyzed VR machine relative to the benefits of mobile VR, so he did not think losing out to mobile VR VR one opportunity, instead they are equal competitors.
Then, he said, is not absolutely the opposite of the relationship between. Like Samsung, Huawei, millet and other mobile phone manufacturers has a strong research and development capabilities of their own, they will produce a mobile VR or VR machine. But maybe other phone manufacturers focusing on mobile design and production and making it, will not divert resources to VR. Then have the VR machine development and production experience of Pico may cooperate with these manufacturers, to provide them with mobile VR design. Pico's first generation device was produced in cooperation with letv mobile a connection via the Type-C port of HMD product.
In VR hardware company are has over go, Daydream platform and will phone manufacturers introduced competition in the to, hands holds must VR related patent of enterprise, especially start-up enterprise, again just positive seems to not a wise of select, and than relies on himself hands some patent or design technology, and has perfect supply chain and line Xia sales channel of enterprise cooperation, is this unit heat in the of another a "gold rush method". Victorias Secret case for iPhone 6
One machine only VR of the tip of the iceberg
Despite the VR machine hardware aside, in Daydream platform in this heat wave, eyes need not be limited to one machine and fabrication, if slightly opens the horizons a little bit, in fact, content creation is also the rough "gold rush." Mobile VR games will not fire? Developers are answered in this article, two developers analyze mobile VR game development--is also exploring. At a time when industry rules do not determine, in joining the fray, might be able to set custom development rules for the whole industry.
Also pointed out in the article, how to solve the interactions is to move the VR faced another problem. To solve this problem, in fact also have a solution on the market, such as Ximmerse them to do an optical tracking programme, yingmeiji light gesture interaction programme ... ... And so on, these programme is used to move the VR VR gesture interaction platform, has become a field of VR VR interaction coming next wave, Daydream platform is to accelerate their development and promotion.
Daydream platform for those who want to enter the field of VR cleared the software optimization on mobile phone manufacturers with potential problems, they will be this "gold rush" of the main power, but if the open horizons, we have found that the ODM, licensing of patent and design, content development, position tracking peripheral design, among other "gold rush" wild ways. Daydream under the waves actually hides a lot of opportunities, just tip of the iceberg, there are many opportunities for practitioners to discover.
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