Picbuy mirror Ruan Zhuolin told Lei feng's network of partners, they may be the same batch of Haxlr8r projects in the most flattering one.
Haxlr8r (Hax for short), is a well-known across both Shenzhen and Silicon Valley incubator. These two years has its success stories include Yeelight, Helios, Darma and Spark etc. As an incubator of soft and hard conditions and the results are quite good, Hax is preferred communication, sensors and technologies like open source hardware projects. But Ruan Zhuolin told us that their team is an exception, Picbuy, mirror the project business model more to win.
Picbuy mirror real shot diagram
Zhuo Lin showing photos of Lei Feng network, Picbuy the product's hardware does not complex: a seemingly normal mirror, Ann has a camera on the top right. Supporting to, it has a gold Bluetooth shutter pinch in user hand in, dang user by Xia shutter Shi, camera will shooting he in mirror Qian try clothing of corresponds to picture, last in user try clothing finished prepared away from shop Shi, he as long as sweep a sweep salesman hands of II dimension code generated device, on can through Picbuy of public account gets to today all of try clothing photos, while each pieces clothes are has their of details page (integration has ERP system of information), user can in phone upper and lower single purchase.
This experience is a bit like the offline store and Taobao paired together. Official called the Picbuy O2O one-stop solutions for the apparel industry. If you come here, you have not understood what the heck is this--it doesn't matter, in fact, Lei feng's network in an interview with reporters also asked Ruan Zhuolin: "such a system how do you explain to the apparel industry customers and users? "
Ruan Zhuolin replied simply:
For customers, we told him that this is upgraded to clothing stores to the Internet; users, we told him that this equipment would allow him to feel free to try before you buy.
Swinging around, needed contact with online clothing store
08 onwards, with the rise of Taobao, online retail transactions and its share of total turnover, grew rapidly. Impact of the Internet on the line entity, in that it give all standardized commodities fade, online clothing store is an example. Long time, squeeze, real clothing store will increasingly become the customer's fitting store.
"They want to do business and O2O" Ruan Zhuolin told network of Lei feng, "However, is not so simple. "
1, the main reason is the geographical effects of clothing brands have a very complex system of distributors, brand clothes hastily began to do business, dealers don't do;
2, due to the complexity of the dealer system and avoid fights with dealers brand clothing often has a high number of SKU (SKU number of the clothing itself is not low), the industry digital low level SKU; Ted Baker Note 3 Case
3, the clothing brand is highly dependent on the cat the flow inlet guide consumption, so they get the user's costs are very high, while no user operation and management, the benefits of e-commerce is not high.
Pure e-commerce solution is not the best solution, because the garment itself special fabric, texture, pattern (visible microblog gratifying buyers show) are users unable to experience online. Offline store brand and establishing brand loyalty has been a big help.
So, O2O is the ideal compromise, however O2O has many forms, they are also constantly to try and improve in the finalized the mirror + public account's package.
Ruan Zhuolin tells us that the line of clothing stores with annual sales of about 240 billion yuan, this market is super big, but digital was slow. They now face is only a small piece of women – in the high-end brands and street fashion. Zhuo Lin said, high-end women's brand but 4,000 branches in the country, with Guangzhou-Shenzhen is the most intensive, followed by Hangzhou, Shanghai and Beijing. So they tied the team in Guangzhou, the geographical advantage, followed by team member has a deep background in the local garment industry sources. This is their hardware appears to be the threshold is not high, but is not afraid of being the cause of plagiarism.
Practice week, Picbuy they had begun to shop in Shenzhen pilot this product.
Zhuo Lin told us that this system is only about thousands of deployment cost, technology and docking (such as ERP systems access) about 2-3 weeks to complete, for the online shop is not hard to accept (usually a store renovation costs a hundred thousand of). Second, they integrated promotion push in the app, online purchase (store delivery), improved user activity and turnover rate and also enhance the efficiency of store personnel, feedback received in a current promotion.
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