As we all know, Google's "credo" is not much, but there is a way, Google employees have to comply with, and that is "don't be evil" principles. With the power of Google, "don't be evil" that creed was known throughout the world.
Google has been practicing the "don't be evil" code of conduct, Google for 2015 screened a total of 780 million so-called "bad ads" in 2014, representing a growth of nearly 50%. Including 12.5 million medical advertisements, these drugs are either not approved or that they are misleading. Reasons why Google blocked or removed advertising includes promotion of malicious software, sales of counterfeit goods, and many other reasons.
In addition, Google 2015 also screened 10,000 sales of fake goods Web site, shut down 18,000 sales of fake goods account, while shielding the 12.5 million substandard drug advertising. This we could not help but think of the domestic Baidu hemophilia event. In addition, Google also 30,000 sites blacklisted for selling weight loss products, blocking nearly 7,000 phishing site; disable more than 10,000 more provided spam Web site, through Google ads more than reduce the number of junk software by 99%; also resist 1700duowange misleading and deceiving people interact with false advertising of fraudulent clicks. Google has 1000 employees monitor advertising.
Google blocks 524 million in 2014, bad advertising, blocked 214,000 advertisers in 2013, removed 350 million bad advertising, shielding more than 270,000 advertisers.
In the eyes of Google, what is bad advertising. Spread malicious software, sell illegal products or false advertising, as well as keep out intrusive advertising, these are bad ads.
While Google has introduced a number of policies, but some fraudsters circumvent rules. For example, Google blocked access to 25,000 last year mobile advertising, which is in large part because marketers place the ads too close button, causes the user accidentally clicks on ads.
But last June, Google said the company is working on a technique to solve this problem. For example, if the users click on ads position is close to the edge, Google probably would have found the click accidentally clicked on, will not jump the user to the destination page, or even to charge advertisers.
In 2015, Google blocked malicious ad, if a second look at an ad-view rates, these ads cost a person 25 years ' worth. This seriously affects the user experience.
In addition, some ads can provide useful information, but sometimes also allows users to dislike, because they sometimes block wants to see content, sometimes ignoring users ' expectations, hard-oriented advertisers websites.
In addition to these ads, Google is not Google's policies of bad websites and mobile applications, terminate or refuse to cooperate with them. Only in 2015, refused to cooperate more than 1.4 million applications. Guerlain iPhone 5 Case
To deal with malicious ads, in addition to Google's own efforts, also need the help of the user, so that Google users feedback measures. When you think the advertisement violated Google's policy, you can submit feedback, inform Google team to resolve the issue. Or by clicking on the ads on the "close" button, the "ignore the ads" feature, you can no longer see ads appear.
[Article correction] Guerlain iPhone 5 Case
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